Method and system for generating a layout for placement of products in a retail store

ABSTRACT

Systems for monitoring and analyzing behavior in various applications and uses thereof. Generally, the systems (and uses thereof) are for monitoring and analyzing consumer purchasing behavior in real-time to drive sales via engaging digital customer experiences. In embodiments, the disclosed system can include a retail store system that features and includes MAC address tracking, user eye tracking, object identification of goods on shelves, open API, advertising broker rules engine. In addition, the system can include a customer engagement with interactive output displays including displays with demographic intelligence, displays with demographics and MAC—panels throughout store at product, displays with demographics and MAC—single panel or few panels scattered throughout store, automated customer assistance at shelf, customer purchase at shelf.

CROSS-REFERENCE TO RELATED PATENT APPLICATIONS

This application claims priority to: provisional U.S. Patent ApplicationSer. No. 61/856,525, filed on Jul. 19, 2013, entitled “System ForMonitoring And Analyzing Consumer Purchasing Behavior In Real-Time ToDrive Sales Via Engaging Digital Customer Experiences,” whichprovisional patent application is commonly assigned to the Assignee ofthe present invention and is hereby incorporated herein (including itsAppendix A) by reference in its entirety for all purposes.

TECHNICAL FIELD

This disclosure relates to monitoring and analyzing behavior in variousapplications. Generally, this disclosure relates to systems (and usesthereof) for monitoring and analyzing consumer purchasing behavior inreal-time to drive sales via engaging digital customer experiences.

BACKGROUND

The retail industry is a highly competitive industry. Attracting andmaintaining repeat customers is one of the industry's biggestchallenges. Today, consumers shop in a multichannel environment, meaningthey switch fluidly between brick-and-mortar, and online retail outlets.The increased use of the internet and social media provides retailcustomers with a greater amount of information to make purchasingdecisions. Brick-and-mortar retailers are challenged with providing theconsumer with a richer experience than they can obtain online, in orderto increase in-store sales, and stay in business. Delivering the rightmessage to the right time to a customer that influences purchasing isone of brick-and-mortar retail's biggest impediments.

Currently, the greatest fear in brick-and-mortar retail is showrooming.Showrooming is defined as when a shopper visits a brick-and-mortar storeto check out a product, but then either heads home or uses a mobiledevice in-store to make the purchase from an online retailestablishment. It is estimated that over 47% of consumers showroomtoday, with that number increasing exponentially each year. Manyretailers are closing stores due to this phenomenon. Thoughbrick-and-mortar retail still accounts for approximately 90% of allretail purchases, online retail as a percentage of total retail isgrowing at over 10% annually. This places incredible stress on physicalretail as they need to bring in more sales at a larger margin thanonline retailers to compensate for their large overheads.

In order to combat this continued online retail growth, brick-and-mortarretailers need to provide the right message to the right customer at theright time, an issue they continue to struggle with. Today's shopperexpects the information they are provided in-store to be relevant totheir needs. Online retail has the ability to use data driven practicesto provide optimized messaging to their customers that will influencetheir purchasing. Brick-and-mortar retailers do not have this abilitytoday. In fact, most consumers believe that associates withinbrick-and-mortar retail do not have enough product knowledge to providesufficient assistance with their purchasing decisions. Over 70% ofconsumers make purchasing decisions after reading trusted third partyreviews—which are not available in-store today, except through using amobile device, which typically brings that customer to a competitor'ssite. Out of those who use their mobile device while shopping inphysical retail, over 60% are initially using the device to gain moreinformation, however, a competitors site will usually provide a betterprice or a better deal to that customer as well, leading them topurchase online and leave the retail store.

Today's toolbox for brick-and-mortar retailers and brands to understandconsumer purchasing behavior is Point-of-Sale (POS) data. POS data isused to determine not only the stores revenue, but also overall consumertraffic, advertising effectiveness, inventory forecasting, and properproduct mix. A challenge the retail industry currently faces is the lackof consumer purchasing data prior to the sale. At present, the onlymethods in use to determine consumer behavior prior to POS are focusgroups, traffic counting devices, surveys, feedback from employees, andshopper shadows. None of these methods provides the retailer with afraction of the information that could be used to determineeffectiveness of store layout, inventory management, merchandising,at-shelf promotion, sales team positioning, and product feedback to themanufacturer/merchandizer.

Additionally, retailers are faced with the challenge of having the rightinventory on the shelf at the precise time the consumer wants to maketheir purchase. Today's forecasting methods rely on historical and POSdata. With the only data available to the retailer being after-the-fact,they lack a portion of important data required to improve theeffectiveness of their forecasting and inventory models. Finally,retailers are interested in methods to influence and accelerate theconsumer buying cycle. While online retailers continue to improvepersonalized shopping experiences by presenting offerings based onprevious purchases or pre-set preferences, traditional advertising andmerchandising methods do not effectively personalize marketing andpromotional material toward a specific consumer to directly influencetheir purchasing decision.

SUMMARY OF INVENTION

This disclosure describes systems for monitoring and analyzing behaviorin various applications and uses thereof. Generally, this disclosuredescribes systems (and uses thereof) for monitoring and analyzingconsumer purchasing behavior in real-time to drive sales via engaging,personalized, and targeted digital customer experiences.

The disclosed system includes a retail store system that features andcan include MAC address tracking, user eye tracking, objectidentification of goods on shelves, APIs, and an advertising brokerrules engine. In addition, the system can include customer engagementwith interactive output displays that include displays with demographicand facial expression intelligence, displays with demographics andMAC—panels throughout store at product, displays with demographics andMAC—single panel or few panels scattered throughout store, automatedcustomer assistance at shelf, customer purchase at shelf. Further, thesystem can include a customer engagement with reviews summary, a virtualloyalty program, and a relevance rating engine. And, the system caninclude analytic software that features and includes traffic counting,demographic intelligence, client side content management andpresentation system, business intelligence reporting tied to theenumerated services and features. Further, the system generally includesone or more (and typically most) of cloud services, computing devices,user input and output devices, POS devices, local servers, cameras andsensors, WIFI devices, in-store customer devices, and output devices.Additionally, the system generally includes a system for communicatingto user devices, such as cell phones. Further, the system generallyincludes networking between all of the above, between the above andcloud based services, and between the above and user devices. The systemfurther can also include standalone customer kiosks.

The system of the present invention is capable of classifying andresponding to individuals in a public place based on thoseclassifications, as well as to capture the demographical and behavioralcharacteristics of those individuals for the purposes of improvingservices delivered to them. Retail application of the present system isonly one possible use. The system can also be used for studying andanalyzing audiences and management in other venues (such as movietheaters and sporting venues, city streets, pedestrian byways, shoppingmalls). By combining demographics with other electronic means ofcharacteristic and behavior observation (such as WIFI monitoring ofsmart phones and other mobile devices), information (including uniqueinformation) can be gathered and analyzed, including at real-time.

In general, in one aspect, the invention features a system formonitoring and analyzing behavior of persons at a location. The systemincludes a server, one or more information monitoring devices(operatively connected to the server), one or more databases(operatively connected to (i) the server, (ii) at least one of the oneor more information monitoring devices, or (iii) both); and a pluralityof modules implemented by the server. The plurality of modules areselected from the group consisting of demographic intelligence modules,traffic modules, object identification modules, engagement modules,review summary modules, client side content management and presentationsystem modules, virtual loyalty program modules, automated customerassistance at shelf modules, purchase at shelf modules, reportingmodules, API modules, advertising broker rules engine modules, relevancerating modules, and combinations thereof. At least one of the modules inthe plurality of modules is a demographic intelligence module. At leastone of the modules in the plurality of modules is a tracking module. Thesystem is operable to analyze information gathered by the informationmonitoring devices using the plurality of modules.

Implementations of the invention can include one or more of thefollowing features:

The system can be operable to analyze information gathered by theinformation monitoring devices in real-time using the plurality ofmodules.

The server can include a server located at the location operativelyconnected to cloud services.

The tracking module can be able to track the person within apredetermined area. The system can be able to link the information fromthe person gathered in the demographic intelligence module and thetracking module. The system can be operable to analyze the linkedinformation of the person in real-time.

The tracking module can include a MAC address tracking module.

The one or more information monitoring devices can include at leastthree receivers located in or by the location for receiving informationabout the location of the person at a given time. Each of the at leastthree receivers can be able to determine a distance between the personand the receiver at the given time. The system can use the distancesbetween the person and the at least three receivers to track the personas the person moves about the location.

The system can further include one or more displays operativelyconnected with the server. The one or more displays can be capable ofengaging persons at the location based upon the information gathered bythe one or more information monitoring devices.

The location can be a retail store.

The system can be operable for analyzing behavior of customers in theretail store in real-time.

The system can further include one or more displays operativelyconnected with the server. The one or more displays can be capable ofengaging the customers based upon the information gathered by the one ormore information monitoring devices.

The displays can be interactive displays. The interactive displays canbe information monitoring devices.

The system can be operable to determine what product within the retailstore the customer is viewing.

The one or more displays can be operable to provide information to thecustomer based upon the information gathered by the one or moreinformation monitoring devices.

The system can include a MAC address tracking module.

The system can be able to recognize repeat customers of the retailstore.

The system can include a reporting module. The system can be operablefor generating a report based upon the analyzed behavior of thecustomers.

The system can include a loyalty program module for a loyalty programfor the retail store. The system can be operable to register thecustomer to the loyalty program. The registration can includeinformation of the customer that can be used to analyze behavior.

The s system can be operable for analyzing the customer behaviors forcomparative product analysis.

The system can be operable for sending a communication to an employee ofthe retail store to signal the employee to interact with the customerbased upon the analyzed behavior of the customer.

The communication can include an identification of a product beingsought by the customer and materials about such product.

The system can be operable to provide marketing and advertising messagesto the customer based upon the information gathered by the one or moreinformation monitoring devices.

The system can include a relevant rating engine module. The one or moreinformation monitoring devices can be operable to interact with thecustomer to gather information of the customer's age and gender byinteractive questioning.

The information monitoring devices can be selected from the groupconsisting of computing devices, user input and output devices,displays, POS devices, cameras, sensors; WIFI devices; in-store customerdevices; output devices; system for communicating to user devices, andkiosks.

The system can further include a coupon printer. The coupon printer canprint out a coupon for a customer based upon the information gathered bythe one or more information monitoring devices.

In general, in another aspect, the invention features a method using oneor more information monitoring devices to gather information about aperson in proximity of at least one of the one or more informationmonitoring device. The one or more information monitoring device isoperably connected to (A) a server, (B) one or more databases, or (C)both. A plurality of modules are implemented by the server. Theplurality of modules are selected from the group consisting ofdemographic intelligence modules, traffic modules, object identificationmodules, engagement modules, review summary modules, client side contentmanagement and presentation system modules, virtual loyalty programmodules, automated customer assistance at shelf modules, purchase atshelf modules, reporting modules, API modules, advertising broker rulesengine modules, relevance rating modules, and combinations thereof. Atleast one of the modules in the plurality of modules is a demographicintelligence module. At least one of the modules in the plurality ofmodules is a tracking module. The method further includes analyzing theinformation gathered by the information monitoring devices using theplurality of modules.

Implementations of the invention can include one or more of thefollowing features:

The step of analyzing can include analyzing the information gathered bythe information monitoring devices in real-time using the plurality ofmodules.

The server can include a server located at the location operativelyconnected to cloud services.

The step of gathering can include using the tracking module to track theperson within a predetermined area. The step of analyzing can includelinking the information from the person gathered in the demographicintelligence module and the tracking module. The step of analyzing caninclude analyzing the information gathered by the information monitoringdevices in real-time using the plurality of modules.

The tracking module can include a MAC address tracking module.

The one or more information monitoring devices can include at leastthree receivers located in or by the location for receiving informationabout the location of the person at a given time. The step of gatheringcan include using the at least three receivers to determine a distancebetween the person and the receiver at the given time. The step ofanalyzing can include using the distances between the person and the atleast three receivers to track the person as the person moves about thelocation.

The method can further include one or more displays operativelyconnected with the server. The one or more displays can engage personsat the location based upon the information gathered by the one or moreinformation monitoring devices.

The location can be a retail store.

The step of analyzing can include analyzing behavior of customers in theretail store in real-time.

The method can further include one or more displays operativelyconnected with the server. The one or more displays can engage thecustomers based upon the information gathered by the one or moreinformation monitoring devices.

The displays can be interactive displays. The interactive displays canbe information monitoring devices.

The step of analyzing can include determining what product within theretail store the customer is viewing.

The one or more displays can provide information to the customer basedupon the information gathered by the one or more information monitoringdevices.

The plurality of modules implemented by the server can include a MACaddress tracking module.

The step of analyzing can recognize repeat customers of the retailstore.

The plurality of modules implemented by the server can include areporting module. The method can further include generating a reportbased upon the analyzed behavior of the customers.

The plurality of modules implemented by the server can include a loyaltyprogram module for a loyalty program for the retail store. The methodcan further include registering the customer to the loyalty program,wherein the registration includes information of the customer that canbe used to analyze behavior.

The step of analyzing can include analyzing the customer behaviors forcomparative product analysis.

The method can further include sending a communication to an employee ofthe retail store to signal the employee to interact with the customerbased upon the analyzed behavior of the customer.

The communication can include an identification of a product beingsought by the customer and materials about such product.

The method can further include providing marketing and advertisingmessages to the customer based upon the information gathered by the oneor more information monitoring devices.

The plurality of modules implemented by the server can include arelevant rating engine module. The method can further includeinteracting with the customer to gather information of the customer'sage and gender by interactive questioning.

The information monitoring devices can be selected from the groupconsisting of computing devices, user input and output devices,displays, POS devices, cameras, sensors; WIFI devices; in-store customerdevices; output devices; system for communicating to user devices, andkiosks.

The method can further include using a coupon printer operativelyconnected to the server to print out a coupon for a customer based uponthe information gathered by the one or more information monitoringdevices.

In general, in another aspect, the invention features a non-statutorycomputer-readable storage medium tangibly encoded withcomputer-executable instructions, that when executed by a processorassociated with a computing device, performs a method that includesusing one or more information monitoring devices to gather informationabout a person in proximity of at least one of the one or moreinformation monitoring devices. The one or more information monitoringdevice is operably connected to (A) a server, (B) one or more databases,or (C) both. A plurality of modules are implemented by the server. Theplurality of modules are selected from the group consisting ofdemographic intelligence modules, traffic modules, object identificationmodules, engagement modules, review summary modules, client side contentmanagement and presentation system modules, virtual loyalty programmodules, automated customer assistance at shelf modules, purchase atshelf modules, reporting modules, API modules, advertising broker rulesengine modules, relevance rating modules, and combinations thereof. Atleast one of the modules in the plurality of modules is a demographicintelligence module. At least one of the modules in the plurality ofmodules is a tracking module. The method further includes analyzing theinformation gathered by the information monitoring devices using theplurality of modules.

Implementations of the invention can include one or more of thefollowing features:

The step of analyzing can include analyzing the information gathered bythe information monitoring devices in real-time using the plurality ofmodules.

The server can include a server located at the location operativelyconnected to cloud services.

The step of gathering can include using the tracking module to track theperson within a predetermined area. The step of analyzing can includelinking the information from the person gathered in the demographicintelligence module and the tracking module. The step of analyzing caninclude analyzing the information gathered by the information monitoringdevices in real-time using the plurality of modules.

The tracking module can include a MAC address tracking module.

The one or more information monitoring devices can include at leastthree receivers located in or by the location for receiving informationabout the location of the person at a given time. The step of gatheringcan include using the at least three receivers to determine a distancebetween the person and the receiver at the given time. The step ofanalyzing can include using the distances between the person and the atleast three receivers to track the person as the person moves about thelocation.

The non-statutory computer-readable storage medium tangibly encoded withcomputer-executable instructions of claim 49 further including that oneor more displays operatively connected with the server. The one or moredisplays can engage persons at the location based upon the informationgathered by the one or more information monitoring devices.

The location can be a retail store.

The step of analyzing can include analyzing behavior of customers in theretail store in real-time.

There are one or more displays operatively connected with the server.The one or more displays can engage the customers based upon theinformation gathered by the one or more information monitoring devices.

The displays can be interactive displays. The interactive displays canbe information monitoring devices.

The step of analyzing can include determining what product within theretail store the customer is viewing.

The one or more displays can provide information to the customer basedupon the information gathered by the one or more information monitoringdevices.

The plurality of modules implemented by the server can include a MACaddress tracking module.

The step of analyzing can recognize repeat customers of the retailstore.

The plurality of modules implemented by the server can include comprisesa reporting module. The method can further include generating a reportbased upon the analyzed behavior of the customers.

The plurality of modules implemented by the server can include a loyaltyprogram module for a loyalty program for the retail store. The methodcan further include registering the customer to the loyalty program. Theregistration can include information of the customer that can be used toanalyze behavior.

The step of analyzing can include analyzing the customer behaviors forcomparative product analysis.

The method can further include sending a communication to an employee ofthe retail store to signal the employee to interact with the customerbased upon the analyzed behavior of the customer.

The communication can include an identification of a product beingsought by the customer and materials about such product.

The method can further include providing marketing and advertisingmessages to the customer based upon the information gathered by the oneor more information monitoring devices.

The plurality of modules implemented by the server can include arelevant rating engine module. The method can further includeinteracting with the customer to gather information of the customer'sage and gender by interactive questioning.

The information monitoring devices can be selected from the groupconsisting of computing devices, user input and output devices,displays, POS devices, cameras, sensors; WIFI devices; in-store customerdevices; output devices; system for communicating to user devices, andkiosks.

The method can further include using a coupon printer operativelyconnected to the server to print out a coupon for a customer based uponthe information gathered by the one or more information monitoringdevices.

DESCRIPTION OF DRAWINGS

To further aid in understanding the disclosure, the attached drawingshelp illustrate specific features of the disclosure and the following isa brief description of the attached drawings:

FIG. 1 illustrates an embodiment of the present invention.

FIG. 2 illustrates an image that can be captured using an informationmonitoring device for an embodiment of the present system

FIG. 3 illustrates a smart interactive digital signage of a display onlymodule for embodiments of the present invention.

FIG. 4 illustrates an image showing such digital signage for anembodiment of the present invention.

FIGS. 5A-5C provides images of examples of various product promotionsthat can be used on the digital signage shown in FIG. 4.

FIG. 6 discloses an LCD panel location and mobile display forembodiments of the present invention.

FIG. 7 illustrates a display with demographic intelligence module forembodiments of the present invention.

FIG. 8 illustrates the sample display content of the display of FIG. 7.

FIG. 9 discloses MAC tracking and promotion at the shelf.

FIG. 10 discloses MAC tracking and promotion at the register.

FIG. 11 is an example of the layout of representative informationmonitoring devices within a retail store.

FIG. 12 illustrates a sample retailer dashboard report.

DETAIL DESCRIPTION

This disclosure relates to monitoring and analyzing behavior in variousapplications. Generally, this disclosure relates to systems (and usesthereof) for monitoring and analyzing consumer purchasing behavior inreal-time to drive sales via engaging digital customer experiences. Thisdisclosure describes numerous specific details in order to provide athorough understanding of the present invention. One skilled in the artwill appreciate that one may practice the present invention withoutthese specific details. Additionally, this disclosure does not describesome well-known items in detail in order not to obscure the presentinvention.

The system of the present invention utilizes one or more in-storecomputer systems tied to a cloud database and application server tomonitor, analyze, and influence consumer purchasing behavior. Thesein-store computer systems could be in the form of a tablet PC, LCD panelPC, desktop PC, laptop PC, or any other microcontroller based system.Each of these systems may have WIFI capabilities (or other radiofrequency communication protocol), a touch-screen display, and or acamera attached. Additionally, IP, USB or analog style video cameras(i.e., surveillance cameras) could be connected to either servers or PCsin-store or cloud based servers for customer behavior analysis. For WIFIdevice or other radio frequency (including Bluetooth or NFC) tracking,not only the PCs and devices mentioned above could be utilized, but alsodevices such as WIFI (or other radio frequency) access points or routersthat are pre-programmed with software that will allow the device toperform WIFI sniffing activities and provide this information to PCs orservers in-store or in the cloud. WIFI device tracking is defined as theability to monitor any device that has a WIFI networking chip and isbroadcasting that devices individual Media Access Control (MAC) address.

An “information monitoring device” is a device in the retail store (orother location) that is capable of gathering information about thecustomer including automated devices (such cameras, displays) orinteractive (kiosks, cell phones, PCs, tablets). The informationcaptured by the information monitoring device is dependent upon thedesign of the particular information monitoring device.

FIG. 1 illustrates an embodiment of the present invention. In thisembodiment, the system includes hardware and software that reside withina retail store 101 and the cloud 102. Within the retail store 101 thereare cameras 103 (and other information monitoring devices) tied toinformation devices with and databases that are operable for capturingconsumer purchasing behavior and product selection 104. Additionally,there are kiosks 106 that also capture consumer behavior and provide anenhanced in-store shopping experience. In order to interact with theconsumer and provide influence, there are digital signs 107, couponprinters 108, communication devices for communicating and monitoringdevices with radio frequencies such as Bluetooth and Near FieldCommunication. A shoppers mobile device that can connect to a clouddatabase to provide an enhanced shopping experience 110 Additionally,the store's transactional database 111 are operable for communicatingwith the cloud 102 data relevant to the retail store 101. The output ofthe system can include analytics, such as shown in report 112.

In addition to these devices being installed in retail stores, thecapabilities of the system of the present invention are applicable tolocations such as shopping malls, restaurants or other eatingestablishments, movie theaters, airports, hotels, taxi cabs, busses,schools and other commercial buildings. Additionally, the system of thepresent invention can be tied to a facilities surveillance system andtie WIFI device information to video surveillance footage captured bythe surveillance system.

Demographic Intelligence Module

The system can be used to identify the customer's demographics using ademographic intelligence module. For instance, the demographicintelligence module utilizes algorithms known in the art (such as IntelAIM Suite or SightCorp Crowdsight) to determine a person's gender,approximate age, and sentiment (such as based upon video images capturedby cameras or other information monitoring device). This functionalitycan be added to the traffic modules to provide an increased level of theretailer's knowledge of its customers. This provides an increased levelof data that the system uses to determine the best messaging for thecustomer. All information shown on the display can be tailored towards aparticular person's demographic criteria. For example, a customer couldsee reviews that were written by “someone like you.”

Tracking Modules

The system can include one or more types of tracking modules to monitorcustomer traffic throughout the store or other location. Such trackingmodules include traffic counting modules, MAC address tracking modules(or other mobile device tracking modules), and eye tracking modules.

Traffic Counting Module

The present invention is capable of monitoring and analyzing customertraffic. The traffic counting module of the present invention determinesthe number of people that walk by and stop at a given point (such as adisplay or end cap). Utilizing a camera (that can, for example, be builtinto the system's device (Panel PC, tablet PC, LCD screen, etc.), beattached to the device by cable or an IP network, be an analog camera),the system can capture each person's age, gender, and sentiment orreaction. The system determines where the unique person is standing ineach frame, for how long, and where he or she moves to and from. Thisallows the system to generate a heat map of customer traffic informationat a particular shelf level.

In addition, the system can utilize an interactive display either builtinto or attached to a device to deliver a personalized marketing messagethat is relevant to the customer's behavior. This message can bedetermined based upon the customer's demographic and sentimentinformation, the customer's location at the shelf, and his or herduration at the shelf. Additionally, the system logs all activity tooptimize and personalize the message.

Utilizing machine learning algorithms along with things such as customerreaction, dwell time, location, and interaction with the display—thesystem can determine the right message to display to the right customerat the right time. Essentially, the system will be able to performtesting automatically, creating a virtual focus group to helpmanufacturer/merchandizers and retailers optimize messaging.

MAC Address Tracking Module

The system of the present invention can also have a MAC Address TrackingModule. Smart phones and other mobile devices today have WIFI andBluetooth built into them. By the standard of WIFI, devices such assmart phones, mobile computers, and tablets, are continuously devicelooking for networks to communicate with. To accomplish this, thesedevices are continuously broadcasting a header which contains thatparticular devices Media Access Control (MAC) address. A MAC address isa networking identifier address that is unique to that particulardevice. There will be no other device in the world that would share aMAC address. Additionally, Bluetooth devices also have unique MACaddresses that are also broadcast when Bluetooth is enabled and thedevice is looking for other devices to connect, or pair, with.

When a phone or other device with WIFI or Bluetooth enabled enters alocation having an embodiment of the present invention, the device willsend out a request to communicate, and that request will include thedevice's MAC address. The system will capture this address along withthe devices signal strength and will immediately place a one-way hashencryption on the MAC address. This ensures that no personallyidentifiable information (PII) is being stored, and alleviates anyprivacy concerns. This hashed MAC address will be unique to each device;however, the system will not be able to determine the devices actual MACaddress. Using the signal strength and an algorithm, the system is ableto determine the distance of the mobile device from thereceiver/transmitter of the system.

Utilizing multiple receivers/transmitters in a store with apre-determined or known location, the system can triangulate on eachindividual device. This allows the system to identify the location ofeach device at any given time. With this information, the system canthen create information such as the path that customer took throughoutthe store, where they stood and for how long, and whether the customerwent back to certain sections of the store. This information can also beused to determine areas of the store that have high or low traffic, andwhat the customers' traffic patterns are. Additionally, the system isable to determine what customers are repeat or frequent customers.

In another embodiment, the one receiver/transmitter in a store with apre-determined of known location can determine the location of theindividual device. For example, the receiver/transmitter can monitor thestrength of the signal and determine near proximity of the mobiledevice. A camera or other video image device can then work incombination with the receiver/transmitter to synch the image with thesignal. In some circumstances, there could be more than one potentialpersons within the signal range. However, as the potential persons moveabout, their movement and any change in signal strength can be used tomore affirmatively identify the person associated with the signal. Thisassociation/confirmation of the person with the particular mobile devicecan be alternatively/additionally determined by anotherreceiver/transmitter (in combination with a camera or other video imagedevice) that operates similarly.

The present invention can utilize many different types of systems tocapture, store, and analyze a devices path via MAC address. Thesesystems include, but are not limited to: a tablet PC with WIFIcapabilities, panel PC with WIFI capabilities, desktop PC with WIFIcapabilities, WIFI access points, or other microcontroller based deviceswith WIFI capabilities.

A primary purpose of the MAC tracking solution is to provide the bestshopping experience for the customer. Should a customer decide toopt-out of the MAC tracking system, the customer can do so via the web.Should the customer use the web to opt-out of being monitored by thesystem of the present invention, the customer would need to provide hisor her device's MAC address.

Alternatively, other information can be similarly tracked for by anapplication that has been loaded onto a mobile device (such as a smartphone app). The application can emit a signal or respond to a request inresponse to a signal that is perceived by the information monitoringdevices within the store. The application can be an app that waspre-loaded on the mobile device. Alternatively, the application can beloaded within the store (such as by scanning a QR code within the store)for such purposes. For example, a display can inquire whether a customerwishes to be tracked while in the store and provide a QR code that, whenscanned, would result in the downloading of the application to themobile device. During such period, the customer could also be asked toregister other demographic information.

Eye Tracking Module

Retailers and brands are always trying to determine where customers arelooking and what attracts their attention. Today, there are veryexpensive products that can be installed on shelves to only watch acustomer's eyes and determine where they are looking. Utilizing thesystem's built-in camera, the system can use retina tracking todetermine what products a customer is looking at on a shelf.

Part of the face detection algorithm of the demographic intelligencemodule plots a point on the customer's iris. From this information, thesystem can determine where the customer is standing and thereforedetermine the products or information that customer is looking at.Additionally, the system can determine look and dwell time and thereforedetermine the level of product interest, i.e., the products the customeris most interested in. This offers the same level of depth of otherretinal-tracking devices but with all the added benefits of that comeswith the present invention.

Object Identification Module

The system can include an object identification module.

Detecting what products a customer interacted with, when, and for howlong is invaluable to retailers and brands. Utilizing either the builtin camera or an external camera connected to the system of the presentinvention, the system is capable of determining when customers pick upand put down products, how long they hold the product, and ultimatelywhat product they walked off with.

External cameras can include IP based, USB, or CCTV cameras—includingsecurity cameras that are already installed in retail stores. FIG. 2illustrates an image that can be captured using such an informationmonitoring device of the system. Additionally, the system is able todynamically message to customers using digital signage information aboutthe products that they have picked up and are interested in.Additionally, the system is able to promote products that are similar tothe ones the system has determined the customer is interested in,particularly those that the retailer either wants to move—due tocharacteristics such as high inventory levels or product end-of-life—orthat the manufacturer/merchandizer has paid money for its product to bepromoted or advertised. For example, this promotional information can bein the form of reviews, ratings, feature set, description, promotions,offers, pictures, and videos.

A database within the system contains the object recognitioninformation. This could include image templates of each product that theretailer wishes to monitor. To increase accuracy and reduce processingpower and processing time, each camera can be utilized with only theportion of the image template database that is relevant to the productsthat are on the shelf in the area of that particular camera.

Additionally, geographic regions can be utilized to improve accuracy.For example, if on a retail shelf, a geographic region would be createdaround a certain camera. The system will not only be able to use objectrecognition to determine what product the consumer is evaluating, butthe system will also be able to determine that the product within thatdefined region was moved by the customer. This provides two differentmethods of determining what object the consumer was evaluating.

Engagement Modules

The system can include one or more types of engagement modules to engagethe customer as he or she moves throughout the store or other location.

Display Only Module

Shoppers today demand personalized experiences. Online outlets are ableto provide such experiences, however, brick-and-mortar retail is notable to create the shopping experience that encourages buying. Thepresent invention is able to engage the customers using smartinteractive digital signage, such as illustrated in FIG. 3. Such signageof the present system can provide customers with the information theyexpect today to make educated purchases. FIG. 4 illustrates an image ofdigital signage in a retail store at the shelf. FIGS. 5A-5C providesimages of examples of various product promotions that can be used onsuch digital signage.

With a display-only module of the present system, an initial message canbe displayed. This message could include, for example, an advertisementfor the retailer or brand, video, store logo, or product pictures. Oncea customer approaches the display, a broker rules engine of the systemis operable to decide the next message to display. The information (ormessage) that is displayed will generally be product level—includingproduct reviews, ratings, twitter or other social media content, videos,feature set, or product description. Types of displays include PanelPCs, LCD TVs, Monitors, or mobile devices—such as phones or tablets.FIG. 6 illustrates sample display location and types, such as LCD panel601 (magnified in image 602) and a mobile display 603.

The system can also include an intuitive web-based content managementmodule. This web based content management system allows retailers ormanufacturers/merchandizers to upload and activate content to bedisplayed on demand. This allows retailers andmanufacturers/merchandizers to perform valuable comparison marketingtesting on messages displayed to their customers and determine theeffectiveness of each message. The effectiveness can be determinedthrough various methodologies, such as integration with a retailer'sPoint of Sale (POS) system, attentiveness, or engagement with thedisplay.

Utilizing input methods (such as touch, gesture recognition, and eyetracking), the customer can navigate through the display to obtain theinformation he or she needs to make that buying decision. During thistime, the system of the present invention is tracking userattentiveness, how long the customer stays at the display, what thecustomer clicks on the display, where the customer stands, whatdirection the customer moves after viewing the display, promotionsoffered, and promotions accepted. The intelligence gained through thiscustomer behavior enables retail marketers and merchandisers to makedecisions on the effectiveness of messaging that they display tocustomers. Essentially, retailers and brands can now perform virtualfocus groups for comparison testing of their marketing messages.

In order for a manufacturer/merchandizer to promote their product withina retail store, the manufacturer/merchandizer typically will paymarketing development funds to that retail establishment. Utilizing thesystem of the present invention, retailers can now monetize advertisingrevenue from one or more brands at a single point location due to theability to add up-sell and cross-sell opportunities. These up-sell andcross-sell opportunities are in the form of pay-for-placement spaces. Amanufacturer/merchandizer (i.e., brand) can pay a retailer a certainamount for an advertising position within the rules engine of thepresent invention. Then, based upon weights assigned to each brand orproduct, that brand or product could be displayed as an up-sell orcross-sell product to what the customer is actually looking at.

Display with Demographic Intelligence Module

In today's environment, customers are looking for more relevant andpersonalized shopping experiences. The ability to add demographicintelligence to a retailer or a brand's current data set is invaluableto achieving this. Retailers and brands can use this information toperform activities such as product mix, inventory, placement, andmarketing optimization. For the customer, having their demographicinformation can provide them the personalized shopping experience thatonline retail provides but brick-and-mortar retail cannot today.Additionally, capturing sentiment information (% happy, % sad, % angry,% surprised) further allows the retailer or brand to track a customertrack reaction to certain messaging. With this knowledge, a retailer ormanufacturer/merchandizer can optimize the messaging based on sentimentand demographic intelligence—further providing a more personalizedshopping experience for the customer.

When a customer approaches one of the displays of the present invention,the system will determine the customer's age, gender, and sentimentinformation. Additionally, the system will count the number of customersthat walk by the display—and in what direction they move. The systemwill log this information—along with other traffic information—and thendisplay a message 701 that is personalized to the customer 702 at theshelf 703, as illustrated in FIG. 7.

All content fields shown on the display can be optimized per demographicand sentiment information. This content can include ratings, reviews,feature set, description, up-sell, cross-sell, and promotionalinformation as illustrated in FIG. 8.

Utilizing input methods (such as touch, gesture recognition, and eyetracking), the customer can navigate through the display to obtain theinformation the customer needs to make his or her buying decision.During this time, the system is tracking user attentiveness, how longthe customer stays at the display, where the customer stands and movesto, what the customer clicks on the display, promotions offered, andpromotions accepted. The intelligence gained through this customerbehavior enables retail marketers and merchandisers to make decisions onthe effectiveness of messaging that they display to customers.Essentially, retailers and manufacturers/merchandizers can now performvirtual focus groups for comparative testing their marketing messages.Content used for this comparative testing is easily managed throughsystem, such as by using a web portal. Additionally, the system can usemachine learning algorithms to autonomously determine the optimalmessage to display to each customer based upon demographic intelligence.

Display with Demographics and MAC Address Module (Multiple DevicesThroughout Store)

Simply replicating the digital environment within the brick-and-mortaris not a good enough reason to choose physical retail over online. Thatis why the present system exceeds the online experience by delivering anunmatched level of personalization while keeping the user's identityanonymous. Using the present system's Wi-Fi sniffing capability (mobiledevice tracking module), every customer that enters the store isassigned an encrypted identifier with a one-way hash MAC address. Thisidentifier cannot be traced back to the customer personally, but can beutilized as a customer identifier for personalization system of thepresent invention.

When a person (i.e., customer 901) approaches an information monitoringdevice 902 (such as a display), the system can automatically recognizesdemographic and sentiment information of the customer 901, as well asthe hashed MAC address of the customer's mobile device 903. This hashedMAC address is tied to all of the customer's interactions with theinformation monitoring device 902 and the in-store products 904 (suchas, washing machines), creating a detailed history from which futurepurchasing preferences can be determined. Based off of demographicinformation, previous purchase history, and online and offline browsinghistory, the present system provides a content rich shopping experiencenot previously offered. This occurs the instant the customer 901approaches a display 902 (or other information monitoring device) asillustrated in FIG. 9, and without requiring a username and password.Furthermore, the system of the present invention continues to learn whatthe customer 901 likes and dislikes are, and what drives them topurchase. As shown in FIG. 9, the information monitoring device 905(i.e., a transmitter/receiver) that receives the signal including thehashed MAC address from the customer's mobile device 903 can be separateand apart from the information monitoring device 902. In otherembodiments, the information monitoring devices 902 and 905 can be thesame information monitoring device.

This functionality is not restricted to a single information monitoringdevice either; the devices of the system are able to communicate witheach other in-store and the cloud, allowing the information monitoringdevices to share customer information store-wide. Relevant messaging nolonger is restricted to the one device a customer was using to look upproduct info. Now, messaging can be delivered anywhere in the store tohelp aid in new purchases as illustrated in FIG. 10, which shows acustomer 901 at the POS system 1002 (i.e., the register). In an agewhere the customers' lives are consistently open to the world, thepresent system offers a unique utility that protects the customer'sidentity while still delivering a superior personalized experience.

Display with Demographics and MAC Address Module (Single or Few DeviceScattered Throughout Store)

The system of the present invention expands the scope of thebrick-and-mortar. Similarly, the system operates beyond a single display(or other information monitoring device). One or more informationmonitoring devices can be located within a store and can operate intandem with each other, greatly magnifying its capabilities. Whilecustomers are browsing the store, the system's on-board cameras areconstantly monitoring their movements and dwell times at the shelves.Additionally, utilizing the WIFI tracking module (or other mobile devicetracking module), the system can determine a customer's browsing profileat the shelf—including the traffic flow of each customer, and how longthe customer spends at each shelf. This information, like everythingelse within the system, is then recorded and analyzed for furthermessage improvement and personalization. This means that demographicinformation, previous transaction history, and online and offlinebrowsing history that is used to display content to the customer is notsolely relevant to the product immediately in front of the display.Based upon the customer's in-store and/or online browsing history, thesystem can determine what message to display to the customer when thecustomer approaches the display. The system predicts that a customer isapproaching a display, and based on previous browsing history, candisplay a message in real-time that will influence the customer'spurchasing decision. Information could be related to products that thecustomer stood around either that day or during previous trips to thestore.

Customers can still interact with a device to purely browse differentproducts, but with multiple devices in operation, a customer can get arecommendation when walking by a display on headphones because of theirdwell time in the music section. As far as scope goes, this level ofcustomer messaging is unprecedented.

Example of Retail Store Layout

FIG. 11 is an example of the layout of representative informationmonitoring devices (such as a kiosk 1101 and displays 1102) within aretail store.

Reviews Summary Module

The system can include a reviews summary module for generating andtailoring information and review summaries. The present system offers avariety of added benefits, but at the core, the system's goal is toprovide pertinent product information and reviews for the customer. Itis because of this lack of information that 60% of showrooming customerschoose to buy elsewhere. Without addressing this impediment effectively,then the supplementary benefits become futile. The present can deliverreviews for both the high-involvement customer, as well as thelow-involvement. This means that reviews can come in a variety of forms,according to the customer's preference.

For the high-involvement customer, a large variety of customer andprofessional reviews are available to scroll through. On the other end,the system is capable of compiling those reviews into a succinct andcomprehensive summary based on keywords found within the description ofthe product. For example, “80% of reviews say the product has anexcellent battery life” or “30% of reviews say it has quality issues”.By presenting information in this fashion, a customer can get a snapshotof the product offerings. In many cases, this may be enough to secure asale; but if the customer wants more, the system can offer the fullrange of detailed reviews to guarantee the customer feels good about thepurchase.

As with other aspects of the present system, these reviews can betailored to the customer. Reviews can be generated by “someone likeyou,” relating to the customer based upon demographic information. Allof this is in addition to other smaller-scale reviews such as the numberof stars or “likes” on Facebook. Twitter and other social content couldalso be curated to provide information that would influence the customerpurchasing decision—which could be presented based upon demographicinformation. For example, people under 30 are presented curated Twittercontent about products rather than reviews if it is determined thattweets drive sales more effectively than reviews. By providing a varietyof information, most customers can find something to assure them on hisor her potential purchase.

Client Side Content Management and Presentation System Module

The system can include a client side content management and presentationsystem module. With the present system, the brick-and-mortar retailer isempowered with more control over the retail space and thus more controlon over how it influences customers. Through the client-side interfaceof the present system, retailers can easily manage the content that isdisplayed to individual customers.

Although it may seem daunting to manage personalized content for a vastand diverse customer basis, the system of the present invention enablesthe process for the retailer. Based upon the system's immense databaseof customer data such as demographics and sentiment, managers can viewwhat content has been, is being, and will be displayed to the differentsegments. With the hashed MAC address functionality enabled, thisutility is greatly expanded, allowing content to be personalized basedupon prior purchase history and browsing history. In this way, thesystem no longer predicts potential purchases based on segment-widetrends, but facilitates purchases based upon the individual customer'sexpressed interests. The retailer can easily manipulate thispersonalized content as well, providing a method to perform comparativetesting to determine what the optimal messaging is to display to anindividual or type of individual to drive the conversion.

Within the same vain, retailers can manage the ‘promotional weight’ ofeach product. This regulates the priority some products have over othersto be displayed to customers. Retailers determine this in the contractswith the individual manufacturers/merchandizers, which provides themanufacturers/merchandizers with another outlet to raise awareness totheir products (and their brands) and the retailer with another outletto comparative test and raise revenue.

Using pertinent customer data and the different promotional weights, thepresent system has the ability to promote the ‘best fit’ product. Thesystem is capable of determined this best fit by the customer'sdemographic historic reaction to different products as well as thefactored in promotional weight assigned to the variety of products. Asdiscussed above, browsing history is a powerful indicator of whatcontent to display. However, the system of the present inventionparticularly takes notice of previous history of the current visit ofthe customer, which strongly indicates immediate customer interests. Acustomer may have come into the store regularly for music, but may belooking at cameras for one visit. The present system takes advantage ofthis and renders promotions during the same visit for cross-sellopportunities, capitalizing on the impulse buy and customer's day-to-dayinterests.

Virtual Loyalty Program Module

The system can include a virtual loyalty program module. Traditionalloyalty programs are not perfect. Although they do in fact offer specialoffers and rewards to loyal customers, thus bolstering their repeatcustomer basis, they often alienate the occasional customer. Much likethe store-specific applications that are available for most smartphones,there are multiple requirements that must be met before the retailer caneffectively connect with the customer: (1) Customers must be aware ofthe program, (2) customers must have a perceived value of the loyaltyprogram that exceeds the effort to sign-up, and (3) customers must havethe motivation to sign-up. These three seemingly trivial steps tocustomer engagement, actually hinders a broader array of customerengagement.

The present system solves these problems and overcomes these hindrancesby creating a virtual multi-tier loyalty program. This program providesan engaging customer relationship free of commitment while stilloffering added benefits depending on customer interest. This way theretailer guarantees that every customer who walks through the doors iseffectively addressed and captured, while providing the option to thatcustomer to engage further with the store.

The first tier is free and of no cost to the customer. Repeat customersare automatically tracked by the present system by the hashed MACaddress that is identifiable to the individual. As explained above, bytriangulating the perceived signal strength of the MAC address, thepresent system can determine what products or categories of products thecustomer is most interested in. This information is then used to displayspecial messaging to the individual customer through the system'sinformation monitoring devices essentially fulfilling the role oftraditional loyalty programs—except the system is able to make this allpossible in-store and during a one-time visit.

The customer is not required to take any steps to experience the initialofferings of the virtual loyalty program. Instead of waiting for thecustomer to connect with the retailer, by utilizing the present system,the retailer can take the initiative and connect with the customer firstto form the basis of a lasting relationship. This allows thebrick-and-mortar to capitalize on the occasional customer and theimpulse buy that is lost with traditional loyalty programs. The presentsystem accomplishes all of this while also providing valuable businessintelligence to the retailer that is otherwise not possible.

Beyond the first tier, the system offers the customer the option toeasily opt-in to receive special offers for those who sign-up. This tierreflects what traditional loyalty programs do today but is improved uponbecause of the presence of the first tier. Customers are more apt tosign up due to their positive previous experiences. In addition to this,the level of commitment to experience the added benefits is very small.By using the additional piece of identifying information in contingency(i.e., combination) with the hashed MAC address, the system can makecontact with the customer outside of the retail space. For example, if acustomer spent fifteen minutes in the plasma television section but didnot purchase anything, the system can send them a follow-up e-mail withadditional information and special offers on plasma televisions.Traditional methods can recommend products based on past purchases suchas providing coupons at the end receipts, however, this often does notaccount for higher margin products. Chances are a person will notpurchase a plasma television on a regular basis, which means theretailer can very easily miss that opportunity to facilitate a purchase.The system predicts a customer's purchasing preferences not just on thecustomer's prior purchases but also their apparent interests, thusensuring every potential purchase is effectively addressed.

Automated Customer Assistance at Shelf Module

The system can include an automated customer assistance at shelf module.A major reason why customers visit the brick-and-mortar is for theperson-to-person interaction that is available. Although the system ofthe present invention can act as a “virtual shopping assistant” to helpget the customer what they want, sometimes it is just better to talkwith a real person. That is why the system also acts as an assistant tothe sales associates to help better connect with the customers on apersonal basis.

If at any time the customer feels that he or she would be better servedby an actual sales associate, the customer can simply click the “help”button on an information monitoring device to alert a nearby employee.This however, is not simply a call for help. The system of the presentinvention takes all the information that has been captured in thecustomer's interactions and delivers it in an easy-to-understand formatto the sales associate so the sales associate can better serve thecustomer. This ensures that the sales associate can be better preparedto successfully answer any questions or concerns of the customer about apotential purchase.

Fundamentally, the system of the present invention provides a profile ofthe customer to the sales associate. This informs the employee as tocharacteristics (such as demographics and what products the customer isinterested in). In addition to this, the system can provide a briefsummary of what the employee should be knowledgeable of (product specs,frequently asked questions etc.).

Some customers of course may not be as inclined to ask for help. This iswhy the system also can have the capability of alerting a nearbyassociate automatically when a customer has spent a set amount of timein a certain department but has yet to make a decision. These momentsare critical for retailers, and until the system of the presentinvention, the only way to make contact with a customer during ahigher-involvement decision was to be out on the storeroom floorvigilantly looking for customers, which can take away from other tasks.The system of the present invention automatically picks up signs ofhigh-involvement decisions and notifies employees with the same valuableinformation that is available with the “help” button, allowing theretailer to best assistant the customer with their purchasing process.

The notification of the sales associates is possible through a varietyof ways ranging from text messaging to mobile apps for the retailassociates to external devices (such as headsets) that can notify thesales associate to a customer in need of assistance.

For a text messaging method, an associate's phone or a store providedphone would be sent a short message. This message could includeinformation such as the location of the customer asking for assistance,what products they have interacted with, the customer's demographicinformation, and a short blurb about the products. This blurb allowseven an untrained sales associate to be more knowledgeable and crediblefor the customer.

For a mobile application (which the sales associate downloads andinstalls), additional product information can be provided. As somecustomers may walk away from the display, a picture of the customerneeding assistance may be sent to the sales associate's mobile device toaid them in finding the customer throughout the store. The mobileapplication could include things such as mobile payment to allow thesales associate to complete the transaction with the customer after theyhave been alerted to help them, and also allows the sales associate tosell products that may not be in stock at the store, but fulfilled byeither a distribution center, other store, or direct from the customer.

Purchase at Shelf Module

The system can include a purchase at shelf module. Another of thepresent systems great strengths is its flexibility. In this way, it cancater to how the customer wants to shop. Just like in the onlineenvironment, many customers prefer to buy their products via the digitalinterface. The system of the present invention allows for this by tyingits interface to a pre-existing payment processing system that manycustomers are already using on a regular basis (Ex: PayPal). Productscan now be bought at shelf level with the option to ship directly to thecustomer or to pick-up in store. This not only provides flexibility tothe customer but also employs the “endless aisle,” a major attraction ofthe online marketplace.

In this way, the brick-and-mortar therefore has the best of both worlds.Customers are able to see a full array of the store's offerings,complete with comprehensive product information so they can make thebest decision. As for the retailer, this relieves the huge burden ofstock-outs. “Not-in-stock” is no longer a deal breaker because thecustomer can view the product and purchase it via the digital interfaceand have it shipped to their doorstep. Although this may seems like adeterrent because the advantage of the brick-and-mortar is thetake-it-home feature. However, customers are already doing this byengaging in show rooming, and in this case they have the ease ofreturning it to the store if they do bit like the product or wish toreturn it for some other reasons.

In addition, the system's purchase at shelf capability also capitalizeson the impulse buy. After a customer decides on a purchase, the goal ofthe retailer is to help finalize that buy in the most time efficientmanner. The system of the present invention expedites the traditionalpractices of retail in an effort to secure as soon as the customer makesa decision.

The cost of carrying inventory is very expensive. Additionally, oneprimary reason consumers shop online is due to the product selectionthat online retailers have versus their brick-and-mortar counterparts.The present system, through its methods and transaction integration,allows the retailer to hold less inventory of a specific product, andpotentially a wider range of products. By allowing those customers whodo not need their products today to purchase at the shelf and have theseproducts delivered to their home within a few days, brick-and-mortarretailers can win against online sales by providing exactly what thecustomer wants at a lower cost to the physical retailer.

Reporting Module

The system can include a reporting module. Unparalleled businessintelligence is one of the present system's main offerings to thebrick-and-mortar. By doing so, the present system equips retailers witha competitive advantage over the online marketplace and other retailers.This information is delivered in the form of web-based reports, whichretailers can easily use to visualize all of the data captured by theinformation monitoring devices. These reports are varied as well,created with the intent to better inform the retailer about its customerbasis. Pre-defined reports are automatically generated to help theretailer understand traffic patterns and customer behavior. It canprovide product description attention breakdown reports to determine thebest messaging for each product. These breakdown reports can be appliedany number of topics including product demographic attention todetermine best product interest per demographic group. By trackingin-store traffic, the present system can identify most popular shoppingtimes for certain products.

Demographic information, traffic, and heat mapping can all be achievedat a shelf level, adding another level of depth to the retailer'sbusiness intelligence. Retailers can ascertain what products drive theirmost loyal customers to purchase, what are the most popular and leastpopular products, and the “hot” and “cold” locations within the store.This presents the opportunity for multi-dimensional data comparisonacross data range, regions within the store, and against different datapoints. Although the system of the present invention can perform complexand intricate comparisons and reports, the system is set up on anintuitive interface to be easily accessible and understandable for theretailer. Reports can contain an export link for the user to get theconcise dataset in order to generate these reports in Excel. FIG. 12illustrates a sample report.

Application Programming Interface (API) Module

The system can include an application programming interface (API)module. Role based authentication token provide access to one or moredatasets. This allows retailers to have real-time access to collecteddata. A representational state transfer (REST) web services get requeststhat takes multiple parameters and allows paging for effective datatransfer. Possible parameters can include data range, location_id,store_id, product_id, gender, and age range. This allows retailers tocreate their own visualizations of the data for customizable use. Inaddition, it allows retailers to join datasets generated from the systemof the present invention with internal private datasets for morein-depth detail analysis. This way, retailers can come to their ownconclusions using data sets they have not had access to previously.

Advertising Broker Rules Engine Module

The system can include an advertising broker rules engine module. Thesystem of the present invention provides a platform where marketing andadvertising messages can be purchased and implemented at different pricepoints based on customer demographics and previous interests. At theinstance where the customer walks by, the engine calculates the highestvalue promotion based on a number of factors including but not limitedto gender, age, sentiment, previous shopping history for the currentvisit, previous shopping history during other visits and closeness tothe marketing device. Each impression will have a set minimal durationset by the system administrator to ensure the message is delivered.Manufacturers/merchandizers and retailers need to provide a maximumvalue per impression and total amount allocated for each promotion. Iftarget is not met, a generic message will be displayed.

Relevance Rating Engine Module

The system can include a relevance rating engine module. The system ofthe present invention provides the capability to capture messagerelevance to a person's age and gender by actively engaging the customervia one or more questions. The customer can provide feedback using thetouch screen during the customer's engagement. When the customerprovides the feedback, the system captures the customer's demographicand associates the demographic based feedback to the presented message.Based on the relevance rating, the engine will increase or decrease thelikelihood of this message shown to the same demographic range. Anexample of this capability can be used when a customer reads aparticular review and rates the relevance at the time of engagement.

While embodiments of the invention have been shown and described,modifications thereof can be made by one skilled in the art withoutdeparting from the spirit and teachings of the invention. Theembodiments described and the examples provided herein are exemplaryonly, and are not intended to be limiting. Many variations andmodifications of the invention disclosed herein are possible and arewithin the scope of the invention. Accordingly, other embodiments arewithin the scope of the following claims. The scope of protection is notlimited by the description set out above, but is only limited by theclaims which follow, that scope including all equivalents of the subjectmatter of the claims.

The disclosures of all patents, patent applications, and publicationscited herein are hereby incorporated herein by reference in theirentirety, to the extent that they provide exemplary, procedural, orother details supplementary to those set forth herein.

1-26. (canceled)
 27. A method comprising: (a) using one or moreinformation monitoring devices to gather information about shoppingactivities of a plurality of persons at a retail store, wherein (i) theretail store has a first layout of products within and about the retailstore, (ii) persons in the plurality of persons are in proximity to atleast one of the one or more information monitoring devices at theretail store, (iii) the one or more information monitoring devices areoperably connected to (A) a server, (B) one or more databases, or (C)both; (iv) the one or more information monitoring devices comprise oneor more video image devices, (vi) the step of gathering informationusing the one or more information monitoring devices comprises (A)gathering traffic information of the persons within and about the retailstore, wherein the traffic information comprises (I) tracking movementof the persons relative to the one or more information monitoringdevices, (II) identification of one or more stops that the persons makewithin and about the retail store, and (III) tracking position andduration of stop of the persons for each of the one or more stops, (D)gathering product interaction information based upon type ofinteractions the persons had with one or more products in the retailstore, wherein the type of product interactions are selected from agroup consisting of (I) the one or more products are viewed by thepersons at each of the one or more stops, (II) the one or more productsare picked up by the persons at each of the one or more stops, (III) theone or more products are carried away by the persons at each of thestops, and (IV) combinations thereof, and (E) gathering objectidentification information of the one or more products that the personsinteracted with during the product interactions; (b) analyzing theinformation gathered by the information monitoring devices about theshopping activities of the plurality of persons to generate a layoutanalysis, wherein the analyzed information comprises the trackinginformation, the product interaction information, and the objectidentification information; and (c) utilizing the layout analysis tomodify the first layout to generate a second layout of the productswithin and about the retail store.
 28. The method of claim 27 furthercomprising moving the products to position the products within and aboutthe retail store in the second layout.
 29. The method of claim 27,wherein the second layout comprises a diagram or a model that indicatesthe position of the retail products within and about retail store in thesecond layout.
 30. The method of claim 27, wherein the positioning ofthe products within and about the retail store in the second layoutincreases the sales of the products as compared to the sales of theproducts when positioned within and about the retail store in the firstlayout.
 31. The method of claim 27 further comprising utilizing thesecond layout in a second retail store.
 32. The method of claim 27,wherein (a) the first layout of products comprises the positioning ofthe products on shelves, end caps, and displays within and about theretail store; and (b) the second layout of products comprises adifferent positioning of the products on shelves, end caps, and displayswithin and about the retail store.
 33. The method of claim 32, whereinthe positioning of the shelves, end caps, and displays in the retailstore are the same in the first layout and the second layout.
 34. Themethod of claim 32, wherein the positioning of the shelves, end caps,and displays in the retail store are the different in the first layoutand the second layout.
 35. The method of claim 27, wherein the step ofanalyzing the information gathered by the information monitoring devicesabout the shopping activities of the plurality of persons is performedutilizing (A) the server, (ii) the one or more databases, or (iii) both.36. The method of claim 27, wherein the server comprises a serverlocated at the retail store operatively connected to cloud services. 37.The method of claim 27, wherein (a) the one or more informationmonitoring devices comprises at least three receivers located in or bythe retail store for receiving information about location of the personsat a given time; (b) the step of gathering comprises using the at leastthree receivers to determine a distance between the persons and thereceiver at the given time; and (c) the step of analyzing comprisesusing the distances between the persons and the at least three receiversto track the persons as the persons move about the retail store.
 38. Themethod of claim 27, the type of product interactions comprise (I) theone or more products are viewed by the persons at each of the one ormore stops, (II) the one or more products are picked up by the personsat each of the one or more stops, and (III) the one or more products arecarried away by the persons at each of the stops.
 39. The method ofclaim 38, wherein: (a) the gathering of the type of product interactionsof the one or more products viewed by the persons at each of the one ormore stops comprises tracking eye movements of the persons utilizing theone or more video image devices; and (b) the analyzed informationfurther comprises identification of the one or more products beingviewed by the persons based upon the eye movements of the persons. 40.The method of claim 27, wherein the information monitoring devices areselected from a group consisting of computing devices, user input andoutput devices, displays, POS devices, cameras, sensors, WIFI devices,in-store customer devices, output devices, system for communicating touser devices, and kiosks.
 41. The method of claim 27, wherein (a) thestep of gathering information using the one or more informationmonitoring devices further comprises gathering a demographiccharacteristic of the persons using the one or more video image devices;and (b) the analyzed information further comprises the demographiccharacteristic of the persons.
 42. The method of claim 41, wherein thedemographic characteristic is selected from a group consisting of genderof the persons, approximate age of the persons, and combinationsthereof.
 43. The method of claim 27, wherein (a) the step of gatheringinformation using the one or more information monitoring devicescomprises gathering a sentiment characteristic of the persons at the oneor more stops using the one or more video image devices; and (b) theanalyzed information further comprises the sentiment characteristic ofthe persons.